SIN 541-1 Advertising Services

Services provided under this SIN will promote public awareness of an agency’s mission and initiatives, enable public understanding of complex technical and social issues, disseminate information to industry and consumer advocacy groups and engage in recruitment campaigns. Services include, but are not limited to the following components:

* Advertising objective det-1ermination

* Message decision/creation

* Media selection

* Outdoor marketing and media services

* Broadcast media (Radio, TV and

* Public Service Announcements)

* Direct mail services

* Media planning

* Media placement services

* Advertising evaluation

* Related activities to advertising services