{"id":40,"date":"2023-11-10T23:19:08","date_gmt":"2023-11-10T23:19:08","guid":{"rendered":"https:\/\/baileydesignadv.com\/?page_id=40"},"modified":"2023-11-10T23:19:08","modified_gmt":"2023-11-10T23:19:08","slug":"event-creation","status":"publish","type":"page","link":"https:\/\/baileydesignadv.com\/index.php\/event-creation\/","title":{"rendered":"Event-creation"},"content":{"rendered":"

At Bailey Design we help you fit your nonprofit\u2019s OR for-profit existing resources and advantages to the appropriate type of event with our 12 years of experience. If, for example, you\u2019ve got a large physical facility, think about events that might attract a crowd. If you\u2019ve got an unusually large volunteer corps, consider events that require large numbers of people to prepare or run, such as an auction, fair, festival, or home tour. If you\u2019ve got access to celebrities or experts, consider lectures, benefit concerts, or major donor parties. If you\u2019ve got Web-savvy people, ask them to help out with an online auction or other virtual event. Then, we\u2019ll consider whether the event is a good match for your mission and fits the interests of your potential ticket-buying audience.<\/p>\n

Call today to speak with us about your event. Together let\u2019s make it happen!<\/strong><\/p>\n

EVENT PLANNING 101 TIPS<\/strong><\/p>\n

Choose an Attractive and Affordable Venue<\/strong><\/p>\n

Finding a location that\u2019s pleasant to spend time in, convenient to your guests, offers the services and amenities you need, and fits within your budget is key to the success of any event. With any luck, you\u2019ll find a location that you can return to year after year.<\/p>\n

When you\u2019ve found the perfect spot, be sure to sign a contract covering the details.<\/p>\n

Choose Add-Ons to the Main Event<\/strong><\/p>\n

Within the bounds of good taste, find every possible way to get your guests to open their wallets after they arrive. A silent auction combined with a dinner is the classic example.<\/p>\n

Consider Giving Out Awards<\/strong><\/p>\n

Did you ever think about why so many groups give out things like \u201cCommunity Achievement,\u201d \u201cOutstanding Citizen,\u201d or \u201cGood Neighbor\u201d awards? It\u2019s a way to emphasize community values and honor others, sure. But it\u2019s also a great way to boost attendance at your fundraiser. The awardees will attend. Their families will attend \u2014 some of them with free tickets, but you can set a limit on these \u2014 and some of their friends will also pay to attend.<\/p>\n

Make a Separate Pitch for Support During the Event<\/strong><\/p>\n

Let\u2019s say your youth jazz band gives a benefit performance, and some audience members bring friends. Those friends probably weren\u2019t told anything more than, \u201cPick you up at 7:30.\u201d They have no idea that your group is providing important music instruction to replace the lack of it in the public schools, giving students something constructive to do after school. Even your existing members may be a little vague on the details.<\/p>\n

One way to counter this is to have your organization\u2019s most dynamic personality take the stage at intermission and tell people about the great work you\u2019re doing and how they can help continue and expand it.<\/p>\n

Keep It Green: Pay Attention to Environmental Issues<\/strong><\/p>\n

Attention to environmental goals when planning and implementing an event can boost attendance, audience excitement and participation, and media attention.<\/p>\n

Develop a Realistic Budget<\/strong><\/p>\n

There\u2019s no great mystery to creating a special-events budget: You list all your anticipated expenses in one column, enumerate what you expect to bring in from various intended activities, and finally subtract your expected expenses from your anticipated revenues to give you a total.<\/p>\n

The trick, of course, is accurately projecting your expenses and income. Part of this involves taking your analysis to a micro level, so that you don\u2019t forget to budget for items like paper napkins, ice buckets, and microphone rentals. Another critical factor is how faithfully your volunteers follow through on certain activities, for example in getting donated food and chairs.<\/p>\n

Plan and Pace Event Activities<\/strong><\/p>\n

The success of your event depends in large part on what goes on behind the scenes in the months or weeks leading up to it. First, you\u2019ll need to pick a date \u2014 ideally one that won\u2019t conflict with major holidays or even popular local events.<\/p>\n

Allow plenty of lead time. The \u201cclassic\u201d special event, such as an annual dinner, gala ball, golf tournament, or benefit concert, normally takes between six months to a year to prepare.<\/p>\n

Get a head start on corporate sponsorships, which are crucial for most events\u2019 profitability. Most companies make their sponsorship decisions in either the last quarter of the preceding year or the first quarter of the year when the event will be held.<\/p>\n

To figure out what needs to be done and by when to work backward from the day of the event. What are the final steps\u2013such as picking up rental chairs and flowers? By when do these need to be ordered? By when do decisions need to be made about how many chairs and what type of flowers? Who will be responsible for the decisions? You get the drift.<\/p>\n

Define Committees and Assign Leaders<\/strong><\/p>\n

Every special event needs a central point person to coordinate volunteers and keep things moving on schedule. But one person can\u2019t pull off an event alone. Identify all the activities that need attending to, then create subject committees to match them.<\/p>\n

Plan for Promotion and Publicity<\/strong><\/p>\n

Promotion is advertising that you arrange or pay for yourself, such as posters and invitations. Your newsletter, website, and Facebook page should start generating excitement weeks or even months in advance.<\/p>\n

Publicity is media reporting. You\u2019ll need to send out press releases, ideally with photos, and get in touch with your favorite press contacts.<\/p>\n

Deal With Risks and Liability Issues<\/strong><\/p>\n

Consider any minor or major disasters that might befall your event \u2014 such as a child\u2019s getting injured, a donor drinking too much and causing an accident\u00a0driving home, or a thief\u2019s taking your cash box. To forestall mishaps and disasters, take the following steps.<\/p>\n